The Covid-19 pandemic has caught the entire world unawares, affecting disruption in every aspect of our lives as we knew it. The word “Normal” has an entirely different meaning in the current scenario. Economies are affected drastically, and most of the business organizations, especially mid-size and small-scale companies forced to minimize their operations due to financial overheads and continuous lockdowns.
While some organizations have stopped operations partially, downsizing their costs resulting in unemployment, other businesses continue to grow and thrive. The organizations that are doing well despite the pandemic scenario are doing so by leveraging the power of technology. Using innovative strategies and the right sets of software with technology-enabled tools and methodologies, they are stabilizing, scaling, and syncing their business processes.
A growing number of Staffing companies have leveraged their overheads by using offshore resources to reduce costs and increase the productive output. The current trend of “Work-From-Home” or “Remote Work” due to the pandemic has many organizations and their employees make appropriate adjustments to prioritize the safety of all involved personnel. Many are still in a dilemma on how to maintain and deliver efficiently the current levels of productivity required.
At many companies, external hiring has paused or slowed down as an immediate result of the pandemic. It has led to an increased focus on efforts to engage, develop, and retain existing talent to avoid unnecessary costs.
How to be more effective with your ATS while working remotely?
Many staffing organizations are defining and implementing new workflows, processes, and strategies to ensure their business continuity plans are successful in the current “remote work” scenario. It may not be the ideal time for organizations to introduce new workflows and processes and many other related changes. While this may catch the employees unaware, organizations can leverage the ATS/CRM to ensure optimization of overall workflow and streamline processes to benefit from the improved work-from-home productivity.
The “remote work” trend prevalent has affected and reduced the quality of the relationship and communication maintained between the employees and the clients, customers, candidates, and team members. It could lead to the wrong status of records in the system that can undermine the actual functionality.
Organizations must maintain the accuracy of their records, especially when their employees are working remotely. The HR and recruiting teams should update the record status for jobs, candidates, clients, and vendors daily. The ATS should become the single source of truth for the recruiting teams and will prove highly beneficial in the long run. Management users should ensure that along with their recruiter’s these statuses are regularly updated for all clients, candidates, jobs, workflow, and pipeline daily.
Collaboration is a critical factor in times of crisis. Many ATS/CRM systems give us the ability to create “hotlists” by grouping clients, contacts, job requirements, and candidates based on specific and defined criteria that can be shared, with associates for mutual growth and benefit. When all your employees are working remotely, these hotlists can support effective communication and collaboration that can be, utilized efficiently.
Sales & Marketing strategies need to be more competitive since closing deals is critical today due to the pandemic. The CRM feature of the ATS can give a better visualization of what stages your leads are through organized pipelines and have an overview of your sales cycle or the status of your leads.
Marketing teams can continue their processes through innovative marketing campaigns and marketing automation features that will help them fulfill deals and increase brand value and awareness through every social media available. The marketing team can measure the progress of their efforts for each target audience.
Lead conversion rates can be increased substantially through the email marketing feature available in the ATS/CRM. It can be automated and integrated into your workflow to send emails automatically to all your leads. Bulk emails, email scheduler, and email design template features are useful, too. Customer support can be leveraged using the AI-powered automation in ATS/CRM platforms and render customer service quickly. Queries, problems, or customer issues should be routed and resolved accordingly.